Just try to sneak it by me when I'm on vacation, why don't you:
RedEye editor to lead day-to-day operations of Chicago Tribune as managing editor.
I know the tempting reaction is total revulsion, but Jane Hirt clearly isn't as stupid (or as behind the curve) as cover stories on dudes who shave below the neck would suggest. As I've argued before, RedEye is structurally brilliant--it's an actual, total commuter paper, not just a daily newspaper that's convenient to handle on the bus. It's a true structural innovation that will only seem more revolutionary over time. And the deep-space vacuuity (current headline, I shit you not) of its content and the miraculously consistent sheen and cynicism of its tone speak to McDonalds/Coke/Kraftlike commitment to quality control.
Which is a roundabout way of saying that even if you think RedEye is apocalyptically horrible, you cannot deny that they do what they intend to do every day and deserve points for execution. Whether or not they (Joe Knowles is moving to a position under Hirt) can shift gears from the crack cocaine, or more accurately the gas-soaked paper bag*, of print journalism and maintain the execution while elevating, um, everything else, is really the challenge. At least I think it is, but I am wrong a lot, and sic transit gloria.
*"She understands audiences and how to satisfy them": Damn, we are a long way from afflicting the comfortable and comforting the afflicted. I suppose RedEye is as far as you can get from that before you turn into Cook County Magazine.




Please.
Just go ahead and do it.
She's smart. She understands how a newspaper works. She's an insanely hard worker. And she brings an energy that is infectious, something LONG missing on the Blue side.
So, please, go ahead and discount her. The Sun-Times tried to and has been getting killed by her.
Still, RedEye is a blatantly dumbed-down rag with a limited appeal to commuting Millenials. Suburban soccer moms and retirees are the biggest Trib subscriber base. Can Hirt make the jump to a broader audience? More importantly, can she keep Gerry Kern at bay while giving ad side a product they can sell? ("Why yes, Gerry, I'm sure we can keep every story to less than eight inches.") That'll be the real test.
And you wonder why America hates the Communist homosexual MSM, why the New York Post is America's fastest-growing newspaper and why Fox News Channel is THE MOST POWERFUL NAME IN NEWS!
And no, actually, I don't wonder about anything you mentioned. Except perhaps:
1)I've never met a communist homosexual -- all the LGBT folks I know make far too much money to be communists. What do they look like?
2)I thought Jon Stewart was the most powerful name in news. He's not?
Maybe if the Tribune started focusing on the demographics advertisers want and stopped pandering to the senile old farts, it would be making money and people wouldn't be laid off.
I'm so confused. I don't even know which side I'm supposed to be on any more. But it does alter how I view the Olympics. Michael Phelps: 8-time elitist!
Really? You're sure it's that and not the fact that RedEye *gives away their product for free*?